The last year or so has become the catalyst for credit union technology growth and change, driving member services toward digital solutions faster than they have ever done before.
Streamlined service and cutting-edge digital experience is no longer a luxury for businesses, it’s a necessity. Let’s discuss the future of credit union technology.
2021 Priorities: Cloud, Data, and Analytics
Cloud, data and analytics are the top priorities this year for credit unions looking to make big changes to their member experience standards, says the Credit Union Times.
Cloud solutions are quickly becoming vital to businesses across nearly all industries, as work-from-home opportunities increase in popularity. The ease of storing data in an easily accessible place no matter your physical location is a big boon to a credit union’s tech future.
And since so much activity has moved to online platforms, data and analytics are being collected and leveraged in more useful ways. For your credit union to better serve its community, you must know who you are speaking to and working with. Analytics offer hosts of great insights that can help with everything from choosing or updating hours of operation to running multi-audience marketing campaigns.
Bridging Accessibility Gaps
Credit union technology also proves advantageous for individuals who are differently mobile and more digital-minded. By offering digital credit union solutions, you are improving the accessibility and safety of your brand. Whether your members’ ability to come into your physical branch locations stems from a handicap or illness, lack of vehicle access, pandemic restrictions, or a preference for online dealings, credit union technology offers new ways for people of all ages and from all localities the opportunity to take advantage of your membership and services.
Kirk Drake of Credit Union 2.0 says this: “In the credit unions, not that they don’t want to make money, it’s about member service, we really want to get the member value in that ecosystem and they really speak a very different language about their mission purpose, values, and what they’re trying to do.”
Preserving the Partnership
Members don’t choose credit unions for the fancy tech or big bank offerings – they do it because being part of a credit union means you have a partner for your financial life and wellbeing. While technology is changing how that partnership looks, it’s not changing the impact partnership has on the member experience.
By partnering with technology, credit unions can provide end-to-end services for their members. Multimedia resources, chat and video conferencing appointments, and so much more can be built into your digital presence, to help ensure that your credit union and its partnership with your members remain meaningful and provide quality interactions.
Pymnts.com reports that credit union members have a high desire for contactless payments. And though this trend started long before the events of 2020, due to the rapid digitization happening across all industries, 98% of POS devices being shipped out now are enabled with contactless functionality.
For CUs, this means focusing on streamlining. It also means taking the time to understand member preferences and offer personalization that suits a wide variety of member habits and requests.
Upgrade Your Credit Union Technology
Your credit union’s member experience is paramount to your success. Information Management Solutions (IMS) has years of experience providing data center services to credit unions all over the U.S., and we look forward to serving your unique needs.