Branding, in the information age, is hard. Because your credit union brand image doesn’t just come from you. It comes from your credit union’s interactions with every guest, affiliations with other businesses, and even its stance on social issues.
Is your credit union in need of an image upgrade? Here are some tips to boost your credit union brand.
Pump Up Your People
The most forward-facing aspect of your brand is your staff. Training your staff has to be more than just showing them how to enter data correctly and attend to customers’ needs in a timely manner. It’s about customer experience. If your credit union’s staff behave in a rote way, much like a computer program, then you aren’t boosting your brand image.
The human element of your credit union is why people want to come and do business with you. If it is absent, potential members will find easier, online-accessible options for their banking needs. The internet can’t replace your employee’s expertise and empathy when it comes to one-on-one interactions. Take a look at your team, find out what their strengths and weaknesses are. Then, address them in the way you would like your brand to be known for.
Celebrate Your Members
Everyone loves a special occasion. And the best brand marketing comes from incentivizing members and potential customers with special days. Increase visibility for your credit union by posting events or promotions centered around International Credit Union Day, International Credit Union Week, and National Credit Union Youth Week.
Finding fun and clever ways to reach out to new audiences and celebrate your credit union within a community can help boost your brand and enhance your business.
Connect with Your Community
Being community-centered is more than just sponsoring a local sports team or running promotions during the local community festivals. If you can, use your employees and your members to keep your finger on the proverbial pulse of the neighborhood you’re serving.
Learn about the fun things people like to do in the area. Find out what the latest news is about the local high school sports teams or band competitions. Run polls and surveys to see what kinds of events, ideas, and services your community would like to see more of. Don’t just contribute to the community – make your credit union a part of its fabric.
Ditch the Inauthentic Brand Efforts
Not all brand efforts are created equal. Check the example in this article about how KFC tried to partner with Susan G Komen (a prominent breast cancer-focused non-profit), though recent studies showed fried chicken could contribute to cancer.
Make sure to do your research on what community causes and national charities would be a good fit for your credit union. Just because Make a Wish or Doctors Without Borders are huge, recognizable charities don’t mean it makes sense to tie your brand to theirs.
Take strategic approaches to each partnership and charitable effort to boost your brand in ways that can truly showcase your credit union’s mission, vision, and values.
Put Your Credit Union in the Cloud
Just like you want your brand to be unmistakable, IMS wants to tailor its data and security services to better protect your credit union and its data assets.