Top 2022 Credit Union Priorities

 

We’ve previously shared some planning strategies for your credit union for 2022. Now that we’re past the holidays, the first months of the year will be dedicated to working through the best ways to address your top 2022 credit union priorities.

Resiliency was the word of the year for credit unions in 2021. In the first three quarters of the year, credit unions grew by 5 million member-owners and $230 billion in assets.

2022 Credit Union Priorities: Digital Advancement

Online offerings continue to lead the pack in terms of top 2022 credit union priorities. Your members want you to meet them where they are, without sacrificing any of the exceptional customer service credit unions are known for.

CUs overall have seen a 5.8% increase in lending year over year – another service that has expanded its online presence for many banking institutions in the last year or so. Maintaining that loan growth will largely depend on the accessibility of those loans to all members, from your regulars who come into your branches to do everything from depositing a check to take out a loan, all the way to the digital natives who want to be a member of your credit union without ever having to step foot inside your buildings.

And the rise of cryptocurrency, NFTs, and digital credentials have opened up new regulatory issues that the Federal Reserve, FDIC, and Office of the Comptroller of the Currency are working on identifying potential opportunities and risks to provide legal and institutional clarity on the role of banks in transactions involving these digitally-based assets.

Cybersecurity & Data Protection

Along with this digital growth come more cyber threats. Cybersecurity and data protection must also be priorities to ensure these new assets are protected from those who wish to sell or exploit your members’ personal or financial information.

There are many tools you can add to your digital toolbox that will safeguard your data and streamline your operations including data backup, core hosting, IaaS, virtual desktop, disaster recovery, and colocation services.

Financial Inclusion & Diversity

Many programs that were affected by and molded to better combat the issues caused by the coronavirus pandemic have actually created positive financial, personal, and business results for many credit unions and their members.

Financial inclusion is the availability and equality of opportunities to access financial services. Credit unions have always focused on serving those who are not being prioritized by big banks and their offerings, so it should be no surprise that this will be a great way to expand your credit union’s influence in 2022.

The pandemic has created many unsustainable solutions to temporary but very serious problems. Moving forward with more inclusive financial education and banking services will lead to stronger and more sustainable economic growth and development, and the stability that the whole world is craving this year.

Protect Your Momentum with Digital Backups and Disaster Recovery from IMS

IMS is your partner in virtual private cloud services for your credit unions. Our digital backup and disaster recovery solutions are perfect for safeguarding your member data at all times, even when the unthinkable disaster occurs. Our team has years of experience providing data center services to credit unions all over the U.S.

Browse these and other offerings here on our website or contact us today!


2022 Credit Union Planning Strategies

 

It’s that time of year: everyone is talking about the holidays and making their New Year’s Resolutions lists as we look forward with hope (and more than a little apprehension) to the things next year will bring. As your staff wraps up 2021, it’s time once again to dive right into your 2022 credit union planning strategies. And IMS is here to help!

COVID Isn’t Yet a Thing of the Past

The effects of the coronavirus pandemic are well-documented, and likely not going anywhere for 2022 or the following years. As much as we all wish desperately to put the past few years behind us for good, there’s still a lot to address and unpack, from the effects COVID has had on member habits to the labor shortages we are experiencing right now.

Recently, a CUNA Senior Economist spoke during a World Council of Credit Unions webinar, and we wanted to talk about some of the points covered.

In 2021, credit unions achieved pre-pandemic levels of economic output, says Senior Economist Dawit Kebede. Commercial loans and refinances are leading the pack in terms of loan growth rates.

And as vaccinations increase member confidence, there will also likely be a rise in loan and membership growth in the new year.

2020’s record highs in savings growth are now falling, likely to be 12% lower by the end of 2021, and expected to fall another 6% by 2022.

Branch Network Analysis

Before you rush off to start adding credit union branches or expanding current ones, we have to take a step back and look at the current picture for your CU. Just because the unprecedented declines of 2020 were followed by astounding growth and rebound in 2021 doesn’t mean 2022 will look the same.

If you want to use this organic growth to expand as part pf your 2022 credit union planning strategies, take a look at your current branches. Are they performing well across the board? Are certain ones struggling or seeing more online activity than branch business? And what does the entire system look like? Are your loan programs performing at forecast?

Having a clear understanding of your credit union’s network now will help you create a solid plan to target problem areas and expand successfully into the growth opportunities that 2022 will bring.

Upgrade Your Physical Spaces to Reflect the New Normal

According to Level 5, physical branches are “still at the forefront of customer engagement and retention, but due in part to digital channels, their role has become less transactional and more about onboarding and advisory sessions.”

That’s why part of your 2022 credit union planning strategies should include a thorough evaluation of the spaces each branch has, and the purposes they are being used for. You should focus more on making your branches friendly and helpful for new and potential members looking to open accounts, with lots of space to conduct advisory meetings with members – whether they are discussing mortgages or other loan options, financial education, and more.

Start Your 2022 Credit Union Planning with IMS

IMS is the leading backup, disaster recovery, and IaaS service provider for credit unions – this enables us to provide leading technology at a price you can afford. We want you to be able to serve your members as well or better than big banks and new fintech companies. Check out our virtual private cloud services.

Browse these and other offerings here on our website or contact us today!


Why Credit Union Member Retention Will Be Huge Next Year

 

We’ve all heard some variation of the phrase, “It’s 5 times more cost-effective to keep an existing customer than to create a new customer.” And while that sentiment is still true – credit unions spend more money converting a potential member than keeping an existing member satisfied, it’s a little more complex than that. Credit union member retention is only becoming more important as big banks and new fintech companies expand their reach in the financial and banking industry.

So, let’s talk about what credit union member retention is, how it works, and what the future may hold for your CU.

Credit Unions Are Already Ahead of the Game

The first thing to note about member retention is that credit unions are amazing at it. Because credit unions prioritize member services, reward loyalty, and are often active in their respective communities, it’s a lot easier for members to find it beneficial to give CUs their repeated business.

This does get more challenging with the push for digital transformation that we’ve seen in the last few years, though. A lot of credit unions rely on that face-to-face interaction time. It’s much easier to create a genuine relationship when you are interacting in person.

Leveraging Technology Is a Must

When it comes to technology and credit union member retention, this is where CUs are losing ground. Bigger banks and newer fintech companies and apps are gaining their members through the latest and greatest digital solutions. Leveraging technology trends is a skillful way to turn the tables on these newer and bigger businesses. While you’ll never compete with big brands (as is true in most industries, not just banking), you’ll spend less time and money on lead campaigns and generating new members because you can offer comparable digital solutions with that same CU personal touch.

Generational Habits are Vastly Different

If you are creating or assessing your credit union member retention plan for 2022 and beyond, it’s also important to think about the difference in generational habits. Your baby boomer customers are likely still going to place their trust in onsite solutions, face-to-face interactions, and manual financial services.

However, your Millennial and Gen Z members are going to want more digital options that still show a great deal of care and attention to the personal needs of each member. We’ve talked before about the role of personalization in the member experience, and that still holds true whether you are interacting with your customers through teller windows or apps.  

You’ve Got Member Satisfaction Handled, Let Us Handle the Digital Back End

Credit union member retention is your area of expertise – but the digital solutions that power your branches and keep you and your members connected are ours. That’s why IMS offers configured resources that meet your unique needs through Infrastructure-as-a-Service. We tailor our program to your specification to ensure our solutions are straightforward, flexible, and pay-as-you-go so you can take advantage of premier cloud services at affordable prices.

Browse these and other offerings here on our website or contact us today!


Debunking 3 More Credit Union Cloud Myths

 

In a previous blog post, we debunked 3 credit union cloud computing myths, and we’re here to do it again. Cloud computing has been gaining popularity for years, but the events of 2020 and 2021 have accelerated widespread adoption. And with that rapid change comes new concerns. Let’s debunk 3 more common credit union cloud myths.

Myth: The Cloud is Only Good for Backup & Disaster Recovery

This myth is a little difficult to debunk because we must omit just a single word (“only”) from the myth to make it true. Cloud computing is a secure way to back up your data, and it’s also an effective option for disaster recovery practices.

But this is just the tip of the iceberg. For example, IMS’s Private Cloud Services also include:

  • Infrastructure-as-a-Service provides a safe and secure home for your servers
  • Core Hosting: IMS can manage and operate your credit union’s core system to whatever extent you need
  • Virtual Desktop provides a complete virtual workspace, a crucial element in this newly remote world.
  • Colocation Services keeps your data perpetually available by adding redundancy to your systems.    

Myth: One Cloud Will Rule Them All

There’s also a prevailing double-edged cloud myth, and it is that you either need to be extra meticulous in choosing the one cloud solution that will “do it all,” or that once you have broken the seal and start using one cloud service, you’ll end up needing dozens or hundreds of different cloud providers in order to successfully do all the things you were already achieving with your in-house or data center-based system.

Many organizations choose a multi-cloud strategy, but that doesn’t mean you can’t have success with one cloud, and it also doesn’t mean that you will have to collect cloud management systems the way people collect stamps or comic books.

Myth: Cloud Data = Public Data

Another extremely common cloud myth is that once it’s in the cloud, your data is accessible to the public – as in everyone. There are tons of jokes in movie scenes about how once something is up in the cloud, you can’t get it down, and the information (no matter how private or incriminating) is now broadcast for all the world to see.

The Florida Institute of  Certified Public Accountants shared some great insight on why this notion is a myth: “There are public clouds (shared environments) and private clouds (dedicated environments.”

Public clouds like Google, for example, have multiple tenants and typically operate under pay-as-you-go models. A private cloud, however, is a single-tenant environment where all hardware and network components are dedicated to one client (or business).

Either way, there are no options where storing your information in a cloud network is akin to putting your data on a public billboard or allowing random individuals access to your credit union’s sensitive business or member-based data.

Bust Your Credit Union Cloud Myths – See the Results for Yourself

IMS offers Private Cloud Services that can help you safeguard your member data at all times, but especially when your credit union is most vulnerable. Contact IMS for more information.


4 Reasons Your Credit Union Should Embrace the Cloud

 

COVID-19 accelerated banks’ transition to the cloud, but you should never do something just because everyone else is doing it, right? So let’s talk about some of the best reasons your credit union should embrace the cloud.

Cybersecurity

83% of organizations globally store sensitive data on the cloud. That means the cybersecurity measures that go along with cloud services have to be top-of-the-line. The coronavirus pandemic exacerbated cloud usage, but it also gave rise to new and growing cybersecurity threats.

If you trust your business data to a strong cloud system, you have the full force and wisdom that comes with that tech on your side when it comes to making sure your data is being used and stored safely.

Higher Quality Hardware, Lower Costs

Additionally, by trusting your cloud solutions to a provider with a primary focus on optimizing your cloud experience, you are not only able to free up your on-staff IT professionals to spend more time helping your team members and your credit union members, but you also have the added advantage of receiving higher quality hardware at a lower cost.

Cloud providers have a wealth of top-notch hardware and software. And unless your credit union has an unlimited source of income that you can dedicate to purchasing and setting up machines of similar caliber in-house or at an offsite location, you are gaining the benefit of that high-quality technology without having to provide the funds it takes to acquire and implement it.

Scalability

If 2020 taught business leaders anything, it’s that you can’t predict what will happen in the next month or year. Because of the unprecedented changes we’ve seen recently, it’s more apparent than ever that your credit union needs strategies and solutions that are scalable, which is yet another reason to embrace the cloud.

The scalability of cloud services is one of its biggest selling points. We think the Credit Union Times says it best: “By migrating IT infrastructure to the public cloud, institutions can start with what is needed and scale accordingly, which yields greater flexibility, agility, and potential cost savings.”

You’re Already in the Cloud

Chances are, you are already using cloud services in your professional and personal life. According to Trellance, 94% of workloads will be processed by cloud data centers in 2021.

In your personal and professional life, you are likely using the cloud on a daily basis without even realizing it. If you have a smartphone, you are likely storing data in the cloud in many forms: contact information, photos and videos, apps, documents, and other files. If you access work files from your personal or company phone or tablet, that’s the cloud working for you. If you store important dates and tasks in a calendar on your phone or computer – it’s the cloud.

Cloud solutions can seem much less daunting when you think about all the ways the cloud is already helping you move through your daily routines and conquer your goals for the day.

Embrace the Cloud with IMS

The cloud-based bandwagon is one tech trend your credit union should not miss. IMS knows that good tech is the foundation for your CU to be able to provide important services and products to every one of your members. That’s why we created Private Cloud Services that are tailor-made for credit union operations and needs, so you can embrace the cloud with confidence and security.

IMS’s Private Cloud Services include:

Browse these and other offerings here on our website or contact us today!


6 Benefits of Offsite Data Storage

 

Colocation is one of the big players when it comes to digitizing your credit union processes and keeping your data safe and secure. Renting offsite physical space to house your data is a great disaster recovery practice, which should be a part of every credit union’s business continuity plan. Here are some of the top benefits of offsite data storage.

Business Continuity & Connectivity

Let’s start with something we already mentioned. Colocation protects your data no matter what happens to the physical locations of any credit union branches by adding redundancy to your system. That means your data is available nearly 100% of the time, ensuring near-perpetual connectivity. The chances of losing access to your data, especially with offsite backups, means your products and services are never disrupted by glitches or natural disasters.

Offsite data storage has become a necessary addition to business continuity plans considering the recent push toward expansive digital banking. 24/7 availability of services and products is something your members have come to expect from their preferred financial institutions.

Cost-Effectiveness

Taking advantage of offsite data storage has comparably low setup costs, and the fees included in maintenance are nothing compared to the guarantees it brings your credit union in terms of uninterrupted service and data loss prevention.

Flexibility

Because your system’s data is backed up in a physical location that isn’t tied to your credit union properties, you have more flexibility in your locations.

Restructuring branches, shutting locations down or adding new ones – everything is possible with offsite data storage. Tying your data backups to a separate location also means that you can optimize your own space for other purposes. No need to save rooms for extra data storage or redundancies.

Support & Service

Your credit union’s IT department already has enough to handle, with the major shifts to digital services. And your tech employees are worth more to your business when they have the resources and the time to focus on assisting members. With IMS colocation and private cloud services, you have access to data and IaaS support every hour of every day, including holidays and nontraditional hours.

Onsite and remote emergency support ensure that your data is protected and optimized, so you can get back to fulfilling your credit union’s true purpose – bringing great financial services and advice to your members.

Scalability

Just like your locations can be scaled easily when your data is stored offsite, your infrastructure and digital needs can be scaled up or back to accommodate whatever phase of growth or consolidation your credit union may be currently going through.

Maintain Control over Your Data

Offsite data storage allows for your data to be managed in a secure secondary location, but you still get to keep control over it. Take advantage if its scalability, customize your data solutions to cover your credit union’s needs, and get the support you need, no matter where or when you need it.

Make Connections, Protect Your CU Data for Good

Colocation services are a core part of your business continuity plan, and your credit union members and employees shouldn’t have to suffer when an unplanned emergency happens. Keep your data safe and your business thriving with IMS’s colocation and private cloud services.

Contact us for more information.


Tips for Increasing Member Engagement This Holiday Season

 

Before the end of September, retailers were putting out Christmas decorations. As the debate about when it’s “appropriate” to start shopping and planning for the holiday season rages, it feels worse than normal this year, and there’s a reason for that. Tons of news outlets and retailers are echoing the same sentiment: shop early this year, as the last 18 months have caused supply shortages in many industries. Here are some ways to increase member engagement this holiday season, and you should start doing them right now.

Prepaid Cards

Gift cards and cash are at the top of many people’s lists this year. Financial hardships still abound as we try to combat the global effects of the coronavirus pandemic, from supply shortages to labor shortages and more.

Prepaid cards can also be used to help your members budget for their holiday spending. They can be used in-store and online, and they can mitigate risk for users because they aren’t tied to any specific bank accounts. With more and more online scammers building websites that trick and mislead customers, the holiday season will likely see its fair share of digital fraud and theft.

The convenience and cybersecurity benefits of prepaid cards are undeniable. It’s a great way help your member start their Christmas shopping off right.

Highlight Community Outreach

Giving is a big part of the holiday season, and your credit union should take advantage of that to showcase what your branches are doing to give back to your communities.

Use your social media platforms, onsite displays, and more to bring attention to the work your credit union does to take care of the families and friends in the area. You can do this by highlighting your 2021 efforts or creating new opportunities for community outreach before and during the holidays themselves. Take up specific causes, and make sure you are vocal about them online.

Promote Employee Holiday Cheer

Don’t forget about your staff! The best way to get your members in the holiday spirit is to show the cheer your employees have. 

Take a look at your usual events and ideas. Instead of allowing your staff to dress in their holiday best for one day, you can run a fun “contest” every Friday – invite your staff to get creative with holiday themes using their wardrobes, then post the top picks on social media and have your followers vote on the one with the best “holiday spirit.” That employee could win something small like a free lunch or gift card to a local business.

There are tons of ways to highlight the holidays for more than just a week or two!

Hold Giveaways

Another way to generate member engagement and community outreach is by holding giveaways before and during the different holidays. Bolster community ties by partnering with a different business every week or every holiday. Your members will discover new community gems they weren’t familiar with, and they’ll see that your business is committed to helping bring success to all area businesses. You could offer this to current business-facing credit union members first or create a Business Spotlight program that runs through the holiday season and brings attention to area businesses that do their banking with you.

Offer Holiday-Edition Financial Management Classes

86% of millennials overspend during the holidays – and that sets them back in the new year and beyond. You could help ease these burdens by offering some financial education opportunities that are specifically tailored to learning how to budget for the holidays, shopping tips, or even financial safety tips (how to tell if a retail website is “legit,” and other helpful topics). Member engagement can come from many places, and showing that you care about the financial health of your members – especially during this time of the year when money is flowing in unusual ways – can help them see that your brand is helpful and genuine in its efforts.

Have Yourself a Credit Union Christmas – Without Data Problems

IMS offers data backup and disaster recovery solutions – the holidays are the last time of the year when you want to have data problems. Our backup services are all-inclusive, to help you get back to taking care of your members during what is sure to be an interesting and uniquely challenging holiday season.

Contact IMS for more information.


5 Non-traditional Ways to Attract Talent

 

Before the COVID-19 pandemic, Millennials and Gen Z were already shaking up workforce norms and expectations. We’ve heard for the better part of a decade that Millennials want more flexibility in the workplace, and now as Gen Z enters the global workforce – and with the added stress of a labor shortage in America – attracting and retaining talent looks much different than it did in the early 2000s. So let’s talk about some non-traditional ways to attract talent.

More Flexible Work Structures

Now that job seekers and employees know that it is possible to be successful in a work-from-home setup, more and more applicants are looking for the word “flexible” in the job description. For decades, businesses have been seeking “flexible, driven, and outgoing” individuals, and now those individuals are asking for that same flexibility back.

Being forthcoming with the flexibility available in any open positions for which you are hiring can easily attract talent.

Financial Planning & Education

One thing that many employees and job seekers want is more help with financial planning. The generations of people that are moving into the workforce right now grew up during times of economic uncertainty, and they tend to use debit products more than credit cards and other interest-rich financing options.

Your credit union is already well-positioned to offer financial planning and education resources to your staff, so it’s definitely worth touting in our next Indeed or Monster.com job posting.

Comprehensive Wellness Programs

Wellness is another key focus area for job hunters. With healthcare prices at an all-time high (and not to mention the fact that we’re in the middle of arguably the deadliest pandemic in modern history), providing your current and prospective employees with a competitive and valuable wellness package is a great way to draw more applicants, and to retain current staff.

Wellness programs now encompass a host of products and services, from nutrition education and preventative health checks to increased access to mental health professionals.

Community Engagement Opportunities

Another area that credit unions thrive in has become a top-tier way to attract talent – social and community engagement. Shoppers are savvier than ever, and they want to be able to buy local, and support initiatives and non-profits that put some of those resources and funds back into communities and causes they care about personally.

Your credit union should advertise the causes and initiatives it supports on all public and social media platforms. Not only does it enhance the reputation of your business, if you have articles or photos with your credit union team participating in fundraisers or other charitable events, it shows prospective employees that your company culture is one they would be lucky to be a part of.

Re-Evaluate Job Requirements to Include More Non-Traditional Candidates

Many of your potential applicants are struggling during this pandemic and recession – and the cost of post-secondary education is rising quickly. Now is the perfect time to take a look at your education requirements for job postings and rework them to include more non-traditional candidates and their resumes.

If a four-year degree is preferred, consider looking into certificate programs that could have offered a more specialized education in a niche area that could benefit your business. Think about alternative work experience that could have offered similar on-the-job responsibilities to the open position you are advertising. There are lots of great candidates getting lost in a sea of cover letters simply because they don’t perfectly meet your job requirement criteria.

Increase Flexibility with Virtual Desktop

IMS offers virtual desktop services to help you keep your employees in the loop no matter where their office is located today. And remember, that flexibility will also draw more applicants for your open positions.

Contact IMS for more information.


Lending Trends in 2021 & Beyond

 

The benefits of digital lending are undeniable, and as more lending services enter your members’ market, it’s crucial to be aware of the latest trends in lending. Lending programs are being offered by more than just banks and credit unions – retail giants like Amazon are continuing to expand their financial services, aiming to create all-inclusive experiences for their current and potential customers.

Let’s discuss some of the latest lending trends in 2021 and beyond.

Lending-as-a-Service

With the emergence of fintech as a means to offer cheaper and faster online options for all banking needs, creating space in the industry for Lending-as-a-Service.

Lending-as-a-Service allows companies and brands to offer transparent, user-friendly financing solutions, rather than partnering with a financial brand to do it on behalf of the brand. This has recently made waves in the online automotive retail sector.

By using APIs to tie online applications to one another, your credit union’s lending services will need to continue integrating and streamlining lending services to capture more tech-savvy members of all ages who have embraced new digital solutions as a result of the COVID-19 pandemic.

Changes in Lending Trends Due to Member Behavior

As younger generations begin taking up more market share in the lending industry, your member needs also change. For Millennials and Gen Z, generations who spent much of their childhood and adolescence in the shadow of the 2008-2009 financial crisis, avoiding debt is a top priority. And many of these people are willing to take out loans to consolidate and pay down their current debt. This means they are more debit card-forward than your credit union’s older members.

This change in member behavior comes with higher demand for offerings that provide lending opportunities with fewer features attached that also mitigate the incursion of additional debt.

Increased Solutions for Bridging Business Capital Gaps

According to FintechTris, another big shift in the lending world includes attempting to bridge the gap in business credit offerings: “Working capital loans, equipment financing, and lines of credit are now readily available for this user segment through non-bank alternatives.”

There’s also an increase in companies looking for partners willing to invest in unsecured offers. Companies are entering the lending industry by allowing borrowers to use refundable security deposits as collateral for loans, which then allows them to receive their deposit back after 6-12 months of on-time payments.

Fighting Fintechs for Market Share

Credit unions are faced with growing competition from fintechs, and the solution will have to be focused on transparency, flexibility, and peace of mind, according to CUNA.

The key to success in this changing lending climate is to leverage your credit union’s reputation and commitment to providing high-quality member experiences by creating great lending opportunities and offering sound financial advice as we move into 2022.

The Future of Your CU – Your Way

IMS knows CU-specific tech solutions the way that your credit union knows exactly what your members need – from financial advice to insight on lending trends. Let us help with your virtual desktop and private cloud needs.

Contact IMS to set up your consultation or call 888-356-6043 today to explore our solutions and services.


4 Ways Bad Data Can Harm Your CU

 

Not all data is created equal. Just because you are collecting mountains of data, it doesn’t necessarily mean you have good data. In fact, it’s much easier to collect and use bad data.

What is Bad Data?

Bad data can be a host of things. It can be incorrect or outdated information. It can include incomplete or partial information that creates an incorrect picture of a member’s needs or preferences. The difference between good and bad is often subtle, and having the correct tools to analyze and categorize this data can help your credit union make better decisions, both for you and your members.

Here are some ways bad data can harm your credit union.

Bad Data Can Breed Distrust

Bad data can create redundancies and incorrect outcomes in your credit union team’s workflow. For example, if you have incomplete data that is passed on to third-party vendors, like collections agencies, those vendors will treat every account the same, even if some of them aren’t actually past due on their payments.

If your members, who are current on all loan or mortgage payments, receive notices from your third-party collections vendors saying they are past due, this could create distrust between you and your members.

It Affects Your Lending Ability and Reputation

Lending is your credit union’s primary source of revenue, and keeping the program strong often comes down to how accurate and timely your data is.

CUManagement talks a lot about the integrity of data. They use the example of a credit card interest rate: if your member’s interest rate on their credit card goes up due to late payments, it should also come back down if their payments start coming on time. But if you don’t have a solid system of checking these rates and what affects them, this can upset your members and also go as far as pushing you out of compliance with certain rules and regulations.

It Affects Your Ability to Stay Compliant

If your data isn’t properly organized and assessed, it can decrease your credit union’s ability to stay compliant. And that non-compliance can affect your credit union’s revenue streams, as well as its reputation and bottom line. And trying to set your data right after years of mismanagement will be a long and expensive process.

It Also Affects Your Marketing Success

Data has helped revolutionize marketing, especially when used correctly. You or someone you know has likely said this in the past several years: “Sometimes, I think my phone (or computer) can hear me think. Just the other day, I was thinking about how I’d love to buy (insert product here), and then today I see an ad for it on my Facebook page.”

Intuitive data collection and utilization can be a game-changer for your credit union, but it can also cause problems if you’re working with bad data. You could send emails to people with the wrong name or other personal information, or you could target the wrong potential customers for a new service you are rolling out. All of that decreases your brand’s reputation and costs you money.

Keep Your Data Safe and Up-to-Date

IMS offers virtual desktop and backup services to help you keep your data in check no matter how many of your employees work from the office, home, or somewhere in between.

Contact IMS for more information.